Matternet  –   Drones for Good   Business Strategy, Brand Identity, Product Prototyping, Go-To-Market Strategy – Embedded Advisor, CXO over 4 years.   https://mttr.net
       
     
  The Problem    Matternet created a drone based transportation system to connect remote clinics in developing nations to central hospitals but needed an identity which could express a bigger vision, to connect all people to all goods no matter how isolated or remote.  
       
     
  The Insight   Conventional transportation only maps the longitude and latitude of the origin and the destination. Because Matternet is an autonomous aerial system it can connect points in space aligning longitude, lattitude and altitude. Matternet jumps from roof to roof, flying as the crow flies to avoid all obstacles.
       
     
  The Pattern   The interaction of Longitude, Latitude and Altitude can define any point in space. The resulting three-dimensional meeting point also represents a three dimensional object – an atom of material. The atom interconnects to form a network of points becoming the Matternet.
       
     
   The Matternet vehicle needed to be clearly differentiate from similar aerial vehicles which are used to spy or bomb. An open, visible but protected payload and a friendly curved silhouette created the design cues which separate the Matternet transportation drone from any other.
       
     
       
     
  Team   Ido Baruchin – Matternet, Dimensional Design & Experience Marc Shillum – Matternet, Visual Design & Experience
       
     
CCO_Matternet_014.jpg
       
     
CCO_Matternet_010.jpg
       
     
CCO_Matternet_09.jpg
       
     
CCO_Matternet_011.jpg
       
     
CCO_Matternet_013.jpg
       
     
CCO_Matternet_08.jpg
       
     
CCO_Matternet_012.jpg
       
     
  Matternet  –   Drones for Good   Business Strategy, Brand Identity, Product Prototyping, Go-To-Market Strategy – Embedded Advisor, CXO over 4 years.   https://mttr.net
       
     

Matternet  Drones for Good

Business Strategy, Brand Identity, Product Prototyping, Go-To-Market Strategy – Embedded Advisor, CXO over 4 years.

https://mttr.net

  The Problem    Matternet created a drone based transportation system to connect remote clinics in developing nations to central hospitals but needed an identity which could express a bigger vision, to connect all people to all goods no matter how isolated or remote.  
       
     

The Problem

Matternet created a drone based transportation system to connect remote clinics in developing nations to central hospitals but needed an identity which could express a bigger vision, to connect all people to all goods no matter how isolated or remote.  

  The Insight   Conventional transportation only maps the longitude and latitude of the origin and the destination. Because Matternet is an autonomous aerial system it can connect points in space aligning longitude, lattitude and altitude. Matternet jumps from roof to roof, flying as the crow flies to avoid all obstacles.
       
     

The Insight

Conventional transportation only maps the longitude and latitude of the origin and the destination. Because Matternet is an autonomous aerial system it can connect points in space aligning longitude, lattitude and altitude. Matternet jumps from roof to roof, flying as the crow flies to avoid all obstacles.

  The Pattern   The interaction of Longitude, Latitude and Altitude can define any point in space. The resulting three-dimensional meeting point also represents a three dimensional object – an atom of material. The atom interconnects to form a network of points becoming the Matternet.
       
     

The Pattern

The interaction of Longitude, Latitude and Altitude can define any point in space. The resulting three-dimensional meeting point also represents a three dimensional object – an atom of material. The atom interconnects to form a network of points becoming the Matternet.

   The Matternet vehicle needed to be clearly differentiate from similar aerial vehicles which are used to spy or bomb. An open, visible but protected payload and a friendly curved silhouette created the design cues which separate the Matternet transportation drone from any other.
       
     



The Matternet vehicle needed to be clearly differentiate from similar aerial vehicles which are used to spy or bomb. An open, visible but protected payload and a friendly curved silhouette created the design cues which separate the Matternet transportation drone from any other.

       
     

The Outcome

Matternet has created pilot studies with the WHO, Unicef, Doctors without Borders, Swiss Air, Swiss Post. Matternet was chosen as a technology pioneer by the World Economic Forum and the vehicles are displayed in the Computer History Museum and The Design Museum in London. Matternet has become the poster child for Drones for Good.

  Team   Ido Baruchin – Matternet, Dimensional Design & Experience Marc Shillum – Matternet, Visual Design & Experience
       
     

Team

Ido Baruchin – Matternet, Dimensional Design & Experience
Marc Shillum – Matternet, Visual Design & Experience

CCO_Matternet_014.jpg
       
     
CCO_Matternet_010.jpg
       
     
CCO_Matternet_09.jpg
       
     
CCO_Matternet_011.jpg
       
     
CCO_Matternet_013.jpg
       
     
CCO_Matternet_08.jpg
       
     
CCO_Matternet_012.jpg