Matternet – Drones for Good
Business Strategy, Brand Identity, Product Prototyping, Go-To-Market Strategy – Embedded Advisor, CXO over 4 years.
Matternet created a drone based transportation system to connect remote clinics in developing nations to central hospitals but needed an identity which could express a bigger vision, to connect all people to all goods no matter how isolated or remote.
Conventional transportation only maps the longitude and latitude of the origin and the destination. Because Matternet is an autonomous aerial system it can connect points in space aligning longitude, lattitude and altitude. Matternet jumps from roof to roof, flying as the crow flies to avoid all obstacles.
The interaction of Longitude, Latitude and Altitude can define any point in space. The resulting three-dimensional meeting point also represents a three dimensional object – an atom of material. The atom interconnects to form a network of points becoming the Matternet.
The Matternet vehicle needed to be clearly differentiate from similar aerial vehicles which are used to spy or bomb. An open, visible but protected payload and a friendly curved silhouette created the design cues which separate the Matternet transportation drone from any other.
Matternet has created pilot studies with the WHO, Unicef, Doctors without Borders, Swiss Air, Swiss Post. Matternet was chosen as a technology pioneer by the World Economic Forum and the vehicles are displayed in the Computer History Museum and The Design Museum in London. Matternet has become the poster child for Drones for Good.
Ido Baruchin – Matternet, Dimensional Design & Experience
Marc Shillum – Matternet, Visual Design & Experience