Chief Creative Office –   A New Model of Creative Leadership
       
     
  The Problem    It is generally accepted that most organizations fail because their product is in some way miss-matched with their market – but this is only partially true. Most organizations fail because there is little connection between the marketing and product development.
       
     
  The Insight   In a user defined world marketing isn’t just about broadcasting messages, or about standing out. It’s about understanding the nature of the market, closing a gap in the user experience and about fitting in. Companies who use both product and marketing to fill this gap are spending money efficiently and tend to be the most successful.
       
     
  The Pattern   There’s a gap in understanding between the rational system-minded process of product development and the emotional story dependent process of marketing. CCO exists to bridge this gap, to tell the story of an interface, and to create a system that can create emotional and rational responses. It’s our mission to find a common language between rational and emotional minds, to connect the gap between product and market.
       
     
  The Outcome   CCO has worked with Fortune 500 CEO’s and three person seed funded startups – we understand that building coherent brands to drive product to market fit is a universal challenge.
       
     
  The Team   Marc Shillum – Founder, Creative Director
       
     
       
     
  Chief Creative Office –   A New Model of Creative Leadership
       
     

Chief Creative Office – A New Model of Creative Leadership

  The Problem    It is generally accepted that most organizations fail because their product is in some way miss-matched with their market – but this is only partially true. Most organizations fail because there is little connection between the marketing and product development.
       
     

The Problem

It is generally accepted that most organizations fail because their product is in some way miss-matched with their market – but this is only partially true. Most organizations fail because there is little connection between the marketing and product development.

  The Insight   In a user defined world marketing isn’t just about broadcasting messages, or about standing out. It’s about understanding the nature of the market, closing a gap in the user experience and about fitting in. Companies who use both product and marketing to fill this gap are spending money efficiently and tend to be the most successful.
       
     

The Insight

In a user defined world marketing isn’t just about broadcasting messages, or about standing out. It’s about understanding the nature of the market, closing a gap in the user experience and about fitting in. Companies who use both product and marketing to fill this gap are spending money efficiently and tend to be the most successful.

  The Pattern   There’s a gap in understanding between the rational system-minded process of product development and the emotional story dependent process of marketing. CCO exists to bridge this gap, to tell the story of an interface, and to create a system that can create emotional and rational responses. It’s our mission to find a common language between rational and emotional minds, to connect the gap between product and market.
       
     

The Pattern

There’s a gap in understanding between the rational system-minded process of product development and the emotional story dependent process of marketing. CCO exists to bridge this gap, to tell the story of an interface, and to create a system that can create emotional and rational responses. It’s our mission to find a common language between rational and emotional minds, to connect the gap between product and market.

  The Outcome   CCO has worked with Fortune 500 CEO’s and three person seed funded startups – we understand that building coherent brands to drive product to market fit is a universal challenge.
       
     

The Outcome

CCO has worked with Fortune 500 CEO’s and three person seed funded startups – we understand that building coherent brands to drive product to market fit is a universal challenge.

  The Team   Marc Shillum – Founder, Creative Director
       
     

The Team

Marc Shillum – Founder, Creative Director

       
     

Sample Research Project: 
The Operational Organization from 5 Years of Apple iPhone sales.

Legend:
Supporting Marketing (Green),
TVC's (Blue),
Software (Orange) and
Hardware (pink)

Effective management of Brand Frequency is created by organizing the overlaps between roadmaps to create increases in demand.